Ph: Chino Pazos for Lara Magazine
GETTING CLOSE TO YOUR TARGET AUDIENCE, IDENTIFYING JOBS TO BE DONE, TO HELP TEAMS DEFINE AND IMPLEMENT
GOAL ORIENTED STRATEGIES
I am passionate about observing and understanding the behavior of my client´s target audience and identifying market opportunities and jobs to be done. With this information, we work on the teams' needs and elaborate a strategic plan to fulfill those needs and position the brand from its most relevant differentials.
In this page you can learn more about me.
Omni channel marketing strategy, oriented to generate awareness and trust in your brand.
Insight discovery process, brand purpose and brand positioning statement definition.
Mall or store and online customer experience analysis and further design adjustments.
Events that make a difference
“Customers are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great".
"Even when they don´t know it yet, customers want something better”